Superga

Born 1911 in Torino, Italy, under the stewardship of Walter Martiny, Superga started producing shoes with vulcanized rubber soles, ensuring both flexibility and durability, thereby redefining the humble trainer. Within its 103 years of history, we have seen the iconic trainers being worn by the likes of John Lennon and Yoko Ono—on their wedding day, no less. A string of recent high-profile collaborations with The Row, Mariano Di Vaio, The Blonde Salad as well as a new face, Binx Walton, fronting the 2015 campaign, the brand is a definite staple to the fashion pack.