Phoon Huat

Phoon Huat was established in 1947 by Wong Tai Fuang when he moved to Singapore from Hainan Island, China. In the early days, Wong Tai Fuang made deliveries personally on his bicycle, working hard to gain the trust from customers ,which gradually developed the characteristics of “honesty” and “reliability”. Overtime, the brand “Red Man” was developed. Red Man is one of the key assets of Phoon Huat, which aims to cultivate a unique point of difference in the minds of our customers. Alignment of the expressions to our brand positioning is the foremost rational behind Red Man brand. Moving on, Red Man aims to provide the utmost quality and service to our customers, pledging to “bring the world to your kitchen”.