The official Great Singapore Sale successor

Singapore Retail Festival 2026: Dates, Malls & Best Deals

Guide published: 23 June 2026

The Singapore Retail Festival is the new, organised shopping event that has taken over from the old Great Singapore Sale. After the GSS became decentralised, the Singapore Retail Festival re-centralised the calendar into a single nationwide festival spanning malls, brands, and online stores. Below we cover the expected 2026 dates, how it differs from the GSS, which malls and brands take part, and how to plan your shopping across both in-store and online deals.

Singapore Retail Festival 2026 — dates, malls and best deals

TL;DR

The Singapore Retail Festival is the official GSS successor — an organised festival across malls, brands & online stores. 2026 dates are not yet confirmed; based on 2025 (26 Sep-12 Oct), expect late September to mid-October. Shop both in store and online.

What Is the Singapore Retail Festival?

A quick primer on the festival and why it replaced the Great Singapore Sale:

An Organised, Nationwide Shopping Festival

The Singapore Retail Festival brings malls, retailers, and online platforms together under one banner with coordinated promotions. It is designed as the modern, organised replacement for the Great Singapore Sale, giving shoppers a single event to plan around.

Run by the Retail Industry

The festival is positioned by the Singapore Retail Association as an annual event. Its inaugural edition launched in 2025, and the intent is to anchor a recurring shopping season each year — much like the GSS once did.

Both In-Store and Online

Unlike the traditionally in-store GSS, the Singapore Retail Festival is omnichannel — participating retailers run deals in malls and on their websites and apps. You can shop whichever way suits you.

Expected Dates & Timeline

Official 2026 dates have not been confirmed yet. Here is what we expect based on the inaugural edition:

Est.

Sep-Oct

Expected: Late September to Mid-October 2026

The 2025 edition ran from 26 September to 12 October. Based on that pattern, the 2026 festival is expected around the same window. These dates are estimated — not yet officially confirmed.

Before

Sep

Pre-Festival Teasers

Expect participating malls and brands to announce their line-ups and early-bird previews in the weeks before the festival opens. Sign up for mall loyalty programmes to get first access.

Tail

Oct

Overlaps with 10.10

The festival's tail end overlaps with the Shopee and Lazada 10.10 platform sales, so online deals stack with the festival period — good timing for cross-channel shopping.

Note: The dates above are estimated from the 2025 edition (26 Sep-12 Oct) and have not been officially confirmed for 2026. We will update this guide the moment the official 2026 dates are announced.

SRF vs the Old Great Singapore Sale

If you grew up shopping the GSS, here is what has changed:

Centralised vs Decentralised

GSS (now): decentralised since 2023 — each mall and retailer runs its own promotions on its own dates, with no single organiser. Singapore Retail Festival: a single, organised festival with coordinated participating retailers and a defined event window.

In-Store vs Omnichannel

GSS: historically a mall and Orchard Road in-store affair. Singapore Retail Festival: spans both physical stores and online channels, reflecting how Singaporeans actually shop today.

One Clear Calendar Moment

The biggest practical win is clarity. Instead of hunting for scattered GSS promotions, the Singapore Retail Festival gives you one festival window to plan around — easier to budget and time your big purchases.

Still want the GSS angle? Many malls continue to run their own mid-year promotions too. See our Great Singapore Sale 2026 guide and the best GSS malls breakdown for the mid-year window.

Participating Malls & Brands

The full line-up is confirmed closer to the festival, but here is what to expect:

Orchard Road Malls

Singapore's flagship shopping belt — expect major Orchard Road malls to anchor the festival with brand promotions, department-store sales, and festival-exclusive offers. Ideal for fashion, beauty, and premium brands.

Marina Bay & City Retail

Marina Bay retail and the central business district malls typically join with luxury and lifestyle deals, plus dining promotions that pair well with a shopping day out.

Suburban & Heartland Malls

Neighbourhood malls across the island participate too, bringing the festival closer to home with family-friendly deals, electronics, and everyday-value promotions — no need to head to town.

Department Stores & Brands

Expect department stores and a broad range of fashion, beauty, electronics, and home brands to run festival promotions both in store and online. Member prices and festival-only bundles are common.

Online + Offline Deals

The festival is omnichannel. Use both to your advantage:

Shop In Store for Try-Before-You-Buy

For fashion, beauty, and big-ticket home items, in-store festival deals let you test and try before buying. Look out for festival-exclusive in-mall vouchers and member-only previews.

Shop Online for Convenience & Stacking

Participating retailers also run the festival on their websites and apps. Online, you can stack retailer promotions with credit-card cashback and cashback apps like ShopBack for extra savings.

Tie In Experiences with Klook

Make a day of it — pair festival shopping with attraction and dining deals. Book activities and experiences on Klook to round out a festival weekend out.

Best Categories to Shop During the Festival

Where the festival tends to deliver the strongest value:

Fashion & Apparel

Strong discounts as brands clear seasonal stock. Department stores and Orchard Road labels run festival-exclusive markdowns — one of the festival's best categories.

Beauty & Skincare

Gift-with-purchase bundles and member prices are common. A great time to stock up on skincare and pick up sets ahead of the year-end gifting season.

Electronics & Home

In-mall electronics and home retailers join with festival deals. The October timing also overlaps the COMEX electronics fair period and 10.10 online sales — compare across all three.

Dining & Lifestyle

Festival dining promotions in participating malls make it easy to turn a shopping trip into a full day out. Look for set-meal deals and credit-card dining offers.

Pro Tips & Hacks for the Singapore Retail Festival

Join Mall Loyalty Programmes Early

Mall reward apps and membership programmes often unlock festival-exclusive vouchers and early-access previews. Sign up before the festival starts.

Compare In-Store vs Online Prices

Because the festival is omnichannel, the same item may be priced differently in store vs online. Check both before buying the big-ticket items.

Use a High-Cashback Card

Pair festival discounts with a cashback or miles card. Online festival purchases can also stack with ShopBack for extra savings on top.

Time Big Buys with 10.10

The festival tail overlaps the Shopee and Lazada 10.10 sales. For electronics and home items, compare the festival price against 10.10 platform stacking before checking out.

Plan a Festival Day Out

Cluster your shopping into one mall trip to maximise in-mall vouchers and minimise transport. Add a dining deal and a Klook experience to make a weekend of it.

Frequently Asked Questions

When is the Singapore Retail Festival 2026?

Official 2026 dates have not yet been confirmed. Based on the inaugural 2025 edition, which ran from 26 September to 12 October, the Singapore Retail Festival 2026 is expected to take place around late September to mid-October. The Singapore Retail Association has indicated it is now an annual event. We will update this page once dates are officially announced.

What is the Singapore Retail Festival?

The Singapore Retail Festival (SRF) is an organised, nationwide shopping event positioned as the official successor to the Great Singapore Sale. It brings malls, retailers, and online platforms together under one festival with coordinated promotions, both in stores and online — unlike the decentralised GSS, which no longer has a single organiser.

How is the Singapore Retail Festival different from the Great Singapore Sale?

The Great Singapore Sale became decentralised after 2023, with each mall and retailer running its own promotions on its own dates. The Singapore Retail Festival re-centralises the shopping calendar into a single organised festival with participating malls, brands, and online deals under one banner, giving shoppers a clearer, coordinated event to plan around.

Which malls take part in the Singapore Retail Festival?

Expect major Orchard Road malls, Marina Bay retail, and suburban heartland malls to participate, alongside department stores and a wide range of brands. The festival also includes online deals, so you can shop participating retailers both in store and on their websites. The full mall and brand list is confirmed closer to the event.

Is the Singapore Retail Festival online or in stores?

Both. The Singapore Retail Festival spans physical stores and online channels, so you can shop participating retailers in malls or on their websites and apps. This omnichannel approach is a key part of how it modernises the old in-store-focused Great Singapore Sale.

This guide is updated as official Singapore Retail Festival 2026 dates and the mall line-up are announced. Bookmark and check back.

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Sources

Dates and participating retailers are estimated from the inaugural 2025 edition and verified at time of publication; 2026 details may change. We update this page as official information is released.

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